Fort Worth’s Foundry District is Getting a Bite-Size Version of the Iconic Sweet Tooth Hotel » Dallas Innovates

Fort Worth’s Foundry District lives up to its reputation as one of Forbes’ 15 Best Places to Experience Art in the United States: M2G Ventures, a real estate investment and development company, has unveiled a number of extensive placemaking experiences and initiatives to debut the whole summer.

As a trademark of the M2G Ventures development project, The Foundry District is in the midst of a revitalization aimed at providing DFW residents and tourists outside of the city with “extraordinary experiences that trigger the unexpected”. The intent is to show Cowtown – and the rest of the country – that the foundry is a place where the city’s reputation can be forged.

Nestled in the area that is in Fort Worth’s Cultural District is a collection of 98,782 square feet of refurbished mid-century warehouses. There’s also everything from restaurants and nightlife to creative offices and retail.

Inspiration Alley, over 400 square feet of vibrant, ever-changing outdoor murals that make up the largest outdoor art gallery in Texas, anchors it all. Known as a destination for art lovers, the more than 60 pieces on the foundry walls have been hand selected and commissioned with a specific purpose.

This is intended to be the canvas for various short-term integrations designed to provide visitors with a unique subway experience.

As part of M2G’s plans to improve the visitor experience in the district, Inspiration Alley itself is being expanded. The area will now be home to a passageway from Carroll Street to Vacek Street and more murals by local artists.

And on Inspiration Alley, M2G will be the first selection of curated touchpoints to be rolled out by 2021: The Sweet Tooth Motel.

The Sweet Tooth Hotel is an Instagrammable hotspot permanently located in Dallas’ Victory Park. Founded by the couple Cole and Jencey Keeton, the 5,000-square-foot experimental art venue and bar is home to some of North Texas’ most innovative creators with rotating themed exhibits.

Currently on view is Intangible, the fourth immersive installation in which some of the country’s best fiber artists are curated exclusively by women. It contains over two million feet of yarn.

The Sweet Tooth Motel will be a taste of it.

On June 5th, The Foundry welcomes a miniature portable popup concept inspired by the success of Jencey Keeton. Keeton, who is also the hotel’s creative director, worked with M2G, led by Fort Worth sisters and twins Susan Gruppi and Jessica Miller Essl, to gain the experience of The Foundry Sweet Tooth.

[Photo: The Foundry]

“The foundry was a place where flavor brands take root while immersing themselves in the culture,” Miller Essl said in a statement. “So our decision to double our success and bring new art and events to the foundry was an easy one. Our team understands that inspiration, beauty and connection are possible through art, innovative ideas and curious conversation. This will take us to the next phase of our city’s expansion. “

According to the M2G sisters, art is an important pillar of the foundry’s establishment. This move – by prioritizing community experience and unique offerings, rather than just building development – is a “continuing bold vision” for culture, placemaking and district expansion.

“The moment for growth and reconnection is ours,” said Miller Essl. “We saw in the early stages of The Foundry that the district was becoming a kind of beacon for innovative companies and customers looking for something new.”

Also new to The Foundry is a partnership with Fort Worth Bike Sharing. The collaboration will create a new bike station in the region, the company’s fleet of specialty bikes, and new unicorn bikes incorporating designs by Katie Murray, Chief Creative Officer of M2G Ventures.

Fort Worth Bike Sharing is also planning curated events that start and end in The Foundry.

“We hope this new expansion will energize and inspire new energy in our neighbors and the community as Fort Worth continues to be on the map of innovation,” said Miller Essl. “This launch is just the beginning of what we have planned for 2021. We have decided to put our art focus on our plans into action. However, this phase is the first of many exciting placemaking initiatives that include trailblazing signage and statewide guidance, Fort Worth Bike Share Partnership, anchor tenant expansion, more details in the coming months. “


Photos courtesy of The Foundry.

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