Preppy SoCal men’s shop surfs into West Fort Worth for Texas debut
Californians flock to Texas, and this is where their favorite stores are located. Johnnie-OThe Los Angeles-based men’s apparel and accessories retailer is opening its first Texas store in the WestBend complex of Fort Worth on March 25th.
The brand was founded by John O’Donnell in 2005 and calls their style “West Coast Prep”. It includes men’s polos, sports shirts, sweaters, pullovers, vests, jackets, and t-shirts, priced between $ 40 and $ 400. There are also shoes, accessories and collections for boys.
“We are very excited about our new business and partnership in Fort Worth,” said O’Donnell in a more personal press release. “
Johnnie-O-pieces with playful patterns and distinctive details are available in soft, cool, airy colors such as “spearmint”, “avocado”, “banana” and the holiday-ready “Maliblu”.
“I think we may need to charge more purple,” says O’Donnell of the Fort Worth store, which is about a mile from the TCU.
The Horned Frogs are represented in at least one “Collegiate” collection with NCAA school logos. (As well as SMU, Baylor, University of Texas, and Texas Tech.)
The brand will celebrate its grand opening on March 25th with a meet-and-greet with O’Donnell and Chief Creative Officer Chris Knott from 5pm to 7pm. Giveaways and sales in favor of the women’s center will continue until the opening weekend.
“With their first brick-and-mortar location, Johnnie-O will bring Fort Worth a casual sensibility to the East Coast and Southern California,” said Terry Montesi, CEO of WestBends Trademark Property Co, in the press release We believe this is a huge success in this market and beyond will be out. “
The store is located at 1621 River Run, Suite 116, Fort Worth. The regular opening times are Monday to Saturday from 11 a.m. to 7 p.m. and Sunday from 12 a.m. to 5 p.m.