Third-generation owners reflect on history of the Sunflower Shoppe in Fort Worth

Today the business is run by Bettye Bradford’s grandchildren (left to right) Brian, Toni, Erika and Chad. (Courtesy Sunflower Shoppe)

For the local Tarrant County communities, Bettye Bradford is the original owner and founder of Sunflower Shoppe, a North Fort Worth-based wellness business. But for her grandchildren she is only a “nanny”.

What started as a business in 1970 quickly grew into a three-location business. This year Sunflower Shoppe celebrates its 50th anniversary. It is operated by Bettye’s four grandchildren: Chad and Bryan Bradford, Toni Crawford and Erika McCarthy. The store offers a wide variety of groceries as well as nutritional supplements and general goods.

“We all got into business at different points,” said Chad Bradford, president of Sunflower Shoppe. “We developed this great team under one roof and it happens to be a family.”

Bettye opened her store after her sister was diagnosed with cancer, Chad said. At the time, chemotherapy had a much lower success rate, and her family turned to natural remedies.

In the mid to late 1990s, Sunflower Shoppe moved from a small business in the Wedgewood neighborhood of Fort Worth to a large company, he said.

“The basics remain the same for treating people the way they want to be treated,” said Chad. •• The brand is focused on educating customers about healthier lives.

“Competition is the best that has ever happened to us,” he said.

With half a century in business, the third generation Sunflower Shoppe owners are preparing for a new phase to complement their brick and mortar stores.

“[Online is] A key element, at least for the next few years, to ensure our business plan is solid, ”said Chad.

Sunflower shop

529 Heritage Trace Parkway, Fort Worth


Opening times: Mon.-Sat. 10 a.m. – 7 p.m., closed on Sun.

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