Upscale AC by Marriott blazes into hot downtown Fort Worth hotel scene

Downtown Fort Worth is more ready for tourists than ever to return with the new’s debut AC Hotel Fort Worth on September 28th.

The new 16-story, 252-room hotel at 101 W. 5th St. is a massive new build on the southwest corner of Main Street and Fifth Street, just blocks from Sundance Square. It is the first AC Hotels by Marriott in Tarrant County, owned, developed and managed by Crescent Hotels & Resorts, Jackson-Shaw.

“The AC Hotel Fort Worth is designed for creative, well-traveled visionaries who value a well-designed space,” said Joe Blewitt, Vice President Asset Management at Jackson-Shaw, in a press release. Located in the heart of downtown Fort Worth, the modern lifestyle brand is a hub for guests to discover coveted local scenes and talents and to make meaningful and authentic connections with each visit. “

An attraction for non-guests is certainly the AC Lounge, which is referred to in the publication as the “common space of inventiveness”. It’s a full bar that serves local beers and handcrafted cocktails, as well as tapas-inspired small plates. The bar can also act as a non-traditional work area, they say.

An independent café on the first floor is slated to open later this year.

The hotel’s features include:

  • European style breakfast

  • 24-hour wellness center

  • Gallery-like art installations

  • Library

  • Picturesque outdoor area

“With sophisticated, modern guest rooms, elegant furniture and intuitive technology elements, the hotel offers a blend of comfort and culture to provide a“ perfectly precise hotel ”that strikes the right balance between the details guests want and the services they need “Says he general manager Aaron R. Oquendo.

The hotel is now accepting reservations for room stays, business meetings and events. Prices start at around $ 136 per night.

“Adjacent to the historic Art Deco Kress building, the 165,722-square-foot AC Hotel Fort Worth will complement Tarrant County’s already vibrant arts and culture scene,” the press release said.

It also contributes to Fort Worth’s “livelier” (you could say “crowded”) downtown hotel scene in a year when tourism has declined and hotels struggled through the pandemic. The Grand Sinclair Hotel opened just a few steps away at 512 Main St. last fall. The Kimpton Hotel will open in spring 2021 at the historic XTO Energy Headquarters at 714 Main St. An Embassy Suites, Courtyard by Marriott, The Ashton, and The Omni Fort Worth Hotel are just blocks away.

A report released on September 15 by Texas hotel consulting firm Source Strategies Inc. shows hotel sales in the Fort Worth-Arlington area fell 70 percent in the second quarter of this year when many hotels closed completely due to COVID-19.

Downtown Fort Worth restaurants and retail stores also struggled or closed while tourism declined. Bass Hall will remain closed for all performances until at least Spring 2021, and the fountains will remain off at Sundance Square Plaza.

But in the forward movement, most of the area’s restaurants have reopened, and conventions and other events are gradually returning to the Fort Worth Convention Center.

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