Yuengling’s 192-year-old secret family beer recipe in Fort Worth
The arrival officially marks the beginning of Yuengling’s westward expansion. Production will start later in the fall.
FORT WORTH, Texas – Have you ever had a family recipe that was so special you would go to great lengths to protect it? That’s exactly what a company did on Tuesday morning.
Yuengling’s 192-year-old secret family recipe and its own yeast arrived in Fort Worth of Molson Coors after a three-day trip from the Pottsville, Pennsylvania brewery.
It was transported in an armored truck and even had a police escort.
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The brewery said Jennifer Yuengling, one of the top four 6th generation Yuengling, followed the recipe to “ensure that the Texas-brewed beer is brewed to the high standards of America’s oldest brewery.”
Yuengling and Son announced last year that they were working with Molson Coors to send their beer to the western states for the first time since brewing began in 1829.
We’ll pack up our precious recipe and be on our way – see you this fall, Texas! 🤠 pic.twitter.com/y6Rouz1A8H
– Yuengling Brewery (@yuenglingbeer) May 7, 2021
“This partnership is a great opportunity for us to grow our distribution base over the long term while continuing to support our existing markets and the communities in which we operate,” said Wendy Yuengling, chief administrative officer and 6th generation family member, DG Yuengling & Son, Inc.
Yuengling has two breweries in Pennsylvania and one in Florida. Molson Coors, the second largest brewer in the country, has seven primary breweries and six craft breweries.
The family-owned brewery, known for its cheap German-style warehouse, remains independent.
The Associated Press contributed to this report.